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Inside the billion-dollar world of influencer marketing: Q&A with @DanChiz
From celebrities with millions of followers to micro- and nano-influencers, influencer marketing is a serious attraction for brands hoping to infuse their content with authenticity. Earlier this year,...
View Article#ad isn’t enough: Consumers demand more from influencer marketing
Influencer marketing has become big business. The industry as a whole, currently valued at around $2 billion, could be worth as much as $10 billion by 2020. Some top influencers can charge upwards of...
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Content as connection: How retailers use content to reach consumers
Last month, we announced that we had been selected by Walmart to join their Connected Content Partner Program, through which we will help suppliers collect and display influential ratings and reviews....
View ArticleFrom reinvention to resurgence: Top retail predictions for 2019
In many ways, 2018 was a perfect encapsulation of the changes happening right now in the world of retail. Traditional brands that failed to adapt to the digital era folded, innovative in-store concepts...
View ArticleSXSW Interactive 2019: Top panels to attend this year
SXSW is finally upon us. The city of Austin welcomes hundreds of thousands of spectators and attendees this upcoming week to experience the craziness of another South By Southwest. If you’re planning...
View ArticleThe inseparable state of social media and shopping
Far from the days when it was a channel to simply connect with friends, social media today is now becoming intrinsically tied to marketing and sales strategy. From awareness to conversion, social media...
View ArticleLet’s hear from the experts: Top e-commerce trends for 2020
Although e-commerce is a staple of the retail landscape, the ways we use it continues to evolve – and that’s not changing in 2020. From the domination of direct-to-consumer (DTC) brands, to grocery...
View ArticleHow to use sampling campaigns to support a successful product launch
There’s a lot of work involved in a product launch. Your team goes through rounds of brainstorming, product iterations, product testing, marketing plans, and more. And while all of that is happening...
View ArticleHow shopping on social media evolved during the pandemic
In a recent blog post, we explored how consumers’ social media behavior has changed during the pandemic. While under lockdown and working remotely, people in North America and the UK are consuming...
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7 types of Instagram content trending during COVID-19
Luxury brand Michael Kors typically fills its Instagram feed with eye-catching images of designer handbags, glamorous runway shows, and fashionable youth. You won’t find any of this now. Instead,...
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